Fabletics Pushes Towards Worldwide Success

Kate Hudson is part owner of a company that has made its presence felt in the retail industry. Fabletics pushes the boundaries of marketing techniques and brings his products to millions of customers around the world. Fabletics is primarily an e-commerce based business that has grown exponentially. It is now an international brand that is opening brick-and-mortar stores in strategic locations so that it can expand its reach throughout the industry. Fabletics offers a unique line of women’s athletic wear that is appealing and useful. The shopping concept is what makes the company stand out and drive its sales to even higher success.

Fabletics was founded by Adam Goldenberg and Don Ressler. The two businessman had no previous experience in women’s fashion. However, they saw an opportunity and noticed a segment of the market that was not being catered to. Don and Adam created Fabletics as a way for consumers to shop and acquire their products comfortably. The customer is now able to browse the website and select from a number of different fashionable concepts. However, they are encouraged to become members of the organization and experience next level benefits. The available products are offered at a discount price to members only. There is a monthly fee for the membership. Each member’s account is also catered to their shopping tendencies as they participate on the website over time. The brick-and-mortar locations are designed to operate in the same fashion as website. The stores will identify each person as a member and have items presented to them that cater to their established taste.

Adam Goldenberg and Don Ressler became successful at a very early age in business. Adam Goldenberg was the COO of a large company at age 19 after he sold his startup business to the same organization. He met Don Ressler who had a similar background. The two decided to venture out on their own when their parent company was sold to another large enterprise. They began the journey of creating Fabletics and has now made it an international organization.

The leaders at Fabletics believe that 50% of all shopping will be done online in the upcoming years. However, they understand that the desire for the physical shopping experience will never completely dissolve. Fabletics plans to participate in all aspects of marketing and selling their products to potential customers. The company has continued to select new regions of the world that will expand its market share. Other major retailers have begun to study their successful business model.

Taking Over the Dating Industry with Innovation – Whitney Wolfe

As a graduate of Southern Methodist University, Whitney Wolfe Herd is one of the most successful online-dating entrepreneurs. Her endeavors have enabled her to be on the top of the industry through more than one company. Currently, she works as the CEO of the company she founded called Bumble.

Born in Salt Lake City, Wolfe made quite the change to go from a Utah all the way to Austin, Texas. At her university, she studied International Studies and began doing business projects when she was only 19. One of the notable non-business-related efforts she completed includes a trip to Southeast Asia where she helped orphanages.

As of 2015, the company Bumble helped facilitate over 15 million conversations and 80 million matches which makes her business one of the most successful ones in this industry. Bumble is also officially recognized as the fourth most popular dating app on the market.

Besides being very business-savvy, Wolfe recognized the need to have an app that will empower women. With many other apps that are more traditional and almost imply that males be the ones to instigate a conversation, this was quite the change. It proved very useful, however, as over 21 million people downloaded the app.

Although it may seem as if Wolfe has a specific focus, she is very diverse in her projects. For example, some of her recent goals have been to work with women and help them find a dream job. After proving she is able to help people meet their significant other, Wolfe believes that her personal experience will be useful to many other women. This is why she is working on a book that is due next year and the main topics of it will be how to succeed in business life in general.

Going down the list of other things that Wolfe has been involved with in her life, there is another app she helped create called Cherry. Together with another giant of this market, Amber Venz Box, she created the app to supply manicures and pedicures on demand. The app has only been out for a little over a week, however, so there is still plenty of time for it to catch up with the success of the other ones.

If one wishes to quantify the success that Wolfe has achieved, it is enough to consider that she declines an offer for her Bubmle business amounting to $450 million!

Learn More: www.fastcompany.com/person/whitney-wolfe

Fabletics is Adding More Physical Stores

Any newcomer in the e-commerce has to be competent to compete with the giants like Amazon who already control the market and has the customers’ confidence. Fabletics entered the market three and a half years ago and are already doing the magic; they are rapidly gaining ground and winning the customers’ trust and confidence. The old marketing strategies and customers looking at the values of the product doesn’t seem to bear much fruit in the current market currently, but aspects like brand recognition, customer experience, last-mile service and exclusive design tend to influence the decision of the customer.

 

Fabletics’ strategy of membership has made them gain popularity both in online and physical stores and soon they are opening more physical stores which will add to the already 16 operational ones. Gregg Throgmartin who is the general manager at Fabletics says that their membership approach has given them the opportunity to offer more personalized services to their customers and again sell their products at almost half the price their competitors are selling.

 

Fabletics are making their showrooms appeal to the customers by collecting data and ensuring that the store is only stocked by what pleases the customers. They get information about what is needed in the store from real-time shopping data, store heat-mapping data, social media sentiments and preference of their members. Fabletics has made customer service their first tool to make them stay at the top of the e-commerce market. They value innovative membership programs, fast delivery, and smart distribution.

 

About Kate Hudson

 

In 2013 Adam Goldenberg and Don Ressler thought of having a quality athleisure brand, but they didn’t have the required support. They thought of calling Kate Hudson on board to help them implement the idea because Kate resembled what they wanted the new business venture to look like.

 

Kate got involved in Fabletics from the first day; she worked on social media strategies, reviewing the budget and the entire design process. Kate has been actively promoting Fabletics including wearing the Fabletics gear when on the workout. Fabletics faced lots of challenges at the b beginning but overcame and was rated top by Better Business Bureau after being in the market for only 18 months.

 

Fabletics has grown under Kate’s leadership; the company has reached $250 million sales and had around 1.2 million members. The company recorded a growth of 644% in retail in 2016. Kate’s partnership with TechStyle Fashion group helped accelerate the growth of Fabletics.

Does Fabletics Have A Chance of Taking Over Amazon In The Future?

If you are fashion-conscious person like myself, you will always tend to look out for companies that offer stylish products, from make up to workout gear. That is how I came to learn about Fabletics. For a long time I felt that if I had to keep fit, I had to go against my fashion rules and get something that was with quality material but not fashionable enough to keep me motivated during my workouts. So, you can imagine how happy I was when I heard about Fabletics.

 

Fabletics was launched in the year 2013 and has since changed my workouts for good. The Fabletics brand was only made for women, until recently when they expanded to include men and children. They have also grown to own more physical stores. To date, they boast of having made over $300 million in sales.

 

For a company that is this new in the industry, and the fact that they only concentrate in one industry, this is success that could possibly make history. At such as success rate, they are competing with companies such as Amazon, which is one of the largest pioneers in the online retail industry. Amazon should be watching their back as their legacy is threatened to be taken away from them.

 

Fabletics, unlike Amazon is all about customers’ experience. They genuinely care about your satisfaction. Therefore, they do everything possible to ensure that you have the greatest online and offline shopping experience ever. They have employed a team of models, designers, and stylists to help customize your outfits depending on your individual lifestyles. They understand that every buyer is different and are looking for different things. Their online survey makes clients feel as if they are interacting with live sales representatives.

 

Reverse showrooming has also played a great part in the success of Fabletics. One of the reasons why most online stores lag behind their offline counterparts is because they are commonly used as showrooms, after which they run to the offline stores to get whatever they need. In that case, it becomes hard to convert leads into sales. But, not so for Fabletics. They have a VIP membership program, which has been very effective. Today, about 35% of those who visit their online stores end up buying something. The reason behind such a high lead conversion rate is simply how they treat their VIP members. Members of the program are treated like VIPs. They get their attires customized on a monthly basis. Also, they get to get recommendations from Kate Hudson herself. Other than that, there is the free stuff for loyalty. And, who doesn’t love free stuff?

 

Fabletics is also a success due advertising. They have understand the power of advertising. You will find most of their commercials featuring Kate Hudson, modelling in their elegant outfits. Now this pushes people to buy even more. Such strategies should be implemented by anyone who wants to be successful at online retailing.