Luiz Carlos Trabuco – Redesigning Bradesco Bank

Bradesco bank is one of the most influential banks in Brazil which is successfully conducting business from 1943 to date. Recently, the bank’s nonagenarian president, Lazaro de Mello Brandao passed on the reins of the company to his successor, Luiz Carlos Trabuco. Mr. Brandao superbly led the bank for more than two decades and felt it was time to make way for new leadership.

Luiz Carlos Trabuco will soon take over as chairperson of Bradesco bank which is one of the largest banks in Brazil. He received his education from Sao Paulo where studied Philosophy and Social Psychology. His professional journey began at Bradesco more than seven decades back. He has functioned in many roles such as Executive Vice President, Chief Executive Officer, and Investor Relations Officer for various divisions of Bradesco.

Mr. Brandao’s resignation has fuelled talk about who will overtake Luiz Carlos Trabuco as Cheif Executive Officer (CEO). Many promising candidates are eligible for this post, from within the company’s own executive management. These include Josue Pancini, Mauricio Minas, Domingos Abreu, , Marcelo Noronha, Octavio Lazari, Andre Cano, and Alexandre Gluher. Luiz Carlos Trabuco said that he prefers to seek candidates for the post of CEO from within the organization, rather than bringing in executives from other firms. He further noted that the company has diverse operations and structure and the candidate selected to take over as the new CEO will be one who understands this.

Luiz Carlos Trabuco was appointed as the Chief Executive Officer of the bank of Bradesco in 2009. He has performed successfully in multiple executive roles. These include leading the Brazilian Association of Real Estate and Credit and Savings Entities, Odontoprev S.A., National Association of Private Pensions, National Federation of Supplementary Health and National Confederation of Financial Institutions. He is also an active board member of the National Confederation of Companies in General Insurance, Private Pension and Life, Supplementary Health and Capitalization and ArcelorMittal Brasil.


Bradesco bank has a long history of excellence in banking beginning from its inception in Marilia. Under the direction of its creator, Amador Aguiar, the bank’s mission was to spread its services to all people, irrespective of social or economic background. The bank focused on helping people deposit money in their bank through the provision of education about their services. In 1950, the bank designated Sao Paulo as the location of its head office. The next step was the initiation of the Bradesco Foundation that promotes education. The year 1960, saw significant technological advances with the bank’s pioneering use of the computer. The bank saw a major expansion in the next decade, with an outreach of a 1000 branches and a phenomenal 1 million account holders. The Bradesco bank continued to lead with its emphasis on technology through the 1980s and 1990s. Some examples of the advancements include the introduction of online banking, automated phone services, use of lasers, optics, and data and audio integration.

Bradesco stands out for its dedication to sustainability which began in the year 2000. It developed multiple initiatives such as Banco do Planeta and aligning itself to Global Impact, Equator Principles, and the Corporate Sustainability Index. Bradesco has continued to grow in leaps and bounds. This is exemplified by the initiation of 1000 divisions from 2011 onwards and initiation of a biometric system to securely open new accounts.

At its current position, Bradesco bank has a massive clientage of 55 million. Over 24 million people own accounts at Bradesco bank, which completed 70 years of remarkable service in 2013. Bradesco stands at the brink of even greater success under its new leader, Luiz Carlos Trabuco.


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