Taking Over the Dating Industry with Innovation – Whitney Wolfe

As a graduate of Southern Methodist University, Whitney Wolfe Herd is one of the most successful online-dating entrepreneurs. Her endeavors have enabled her to be on the top of the industry through more than one company. Currently, she works as the CEO of the company she founded called Bumble.

Born in Salt Lake City, Wolfe made quite the change to go from a Utah all the way to Austin, Texas. At her university, she studied International Studies and began doing business projects when she was only 19. One of the notable non-business-related efforts she completed includes a trip to Southeast Asia where she helped orphanages.

As of 2015, the company Bumble helped facilitate over 15 million conversations and 80 million matches which makes her business one of the most successful ones in this industry. Bumble is also officially recognized as the fourth most popular dating app on the market.

Besides being very business-savvy, Wolfe recognized the need to have an app that will empower women. With many other apps that are more traditional and almost imply that males be the ones to instigate a conversation, this was quite the change. It proved very useful, however, as over 21 million people downloaded the app.

Although it may seem as if Wolfe has a specific focus, she is very diverse in her projects. For example, some of her recent goals have been to work with women and help them find a dream job. After proving she is able to help people meet their significant other, Wolfe believes that her personal experience will be useful to many other women. This is why she is working on a book that is due next year and the main topics of it will be how to succeed in business life in general.

Going down the list of other things that Wolfe has been involved with in her life, there is another app she helped create called Cherry. Together with another giant of this market, Amber Venz Box, she created the app to supply manicures and pedicures on demand. The app has only been out for a little over a week, however, so there is still plenty of time for it to catch up with the success of the other ones.

If one wishes to quantify the success that Wolfe has achieved, it is enough to consider that she declines an offer for her Bubmle business amounting to $450 million!

Learn More: www.fastcompany.com/person/whitney-wolfe