Rick Libby is the president of Traveling Vineyard. This is a network marketing company. It organizes wine-tasting parties in order to sell wines. Besides, he has been holding leadership positions in several successful businesses for nearly three decades. These include Student Advantage, besides Marriott, as well as MoveCentral along with Cendant Corporation. In 2010, he bought Traveling Vineyard, and it has over 5,000 independent marketers today. These are called “wine guides”.
Rick Libby was working with Geerlings Wade earlier where wines were sold through a catalog. He was asked to create a new sales strategy in order to enhance revenue. He decided to make use of in-home demonstrations to sell wine in the same manner. This strategy resulted in higher sales.
Traveling Vineyard continues to implement new ideas as it encourages all to think creatively and sharing them innovatively. Each year new technology is being shared. It makes use of the Awesomm mobile software. It helps the wine guides to process orders besides performing other important tasks in a timely manner. Traveling Vineyard has another unique system called Sommology. This helps to pair food with wines besides arranging for various beneficial tastings.
Due to these reasons, Traveling Vineyard has become a pioneer in this industry. It is always looking for new ideas and is not averse to taking calculated risks.
This is why Rick Libby devotes half his time working towards strategic goals. Rest of the time is set aside to communicate and guide staff members besides doing regular stuff.
He is an entrepreneur too. Hence he has a good understanding of business. He knows that businesses will always have high initial expenses. There would be a gradual increase in revenue. For more info about us: https://www.crunchbase.com/organization/the-traveling-vineyard#/entity click here.
Traveling Vineyard has a bright future as more and more Americans are drinking wine. In fact, wine revenue has increased by nearly 5 percent over 2016. Even the craft beer enthusiasts are drinking wine now. Traveling Vineyard is offering a convenient and fun way to purchase wine. It is using HubSpot in order to develop relationships with its customers. This is an automated system that can track all kinds of leads.