Whitney Wolfe Excels In Male Dominated Online Dating Industry

Whitney Wolfe is the CEO of a dating app named Bumble that was created in 2014 and has its headquarters in Austin, Texas. The company has close to 22 million registered users and is known for its feminist approach when it comes to matchmaking, since it offers women the opportunity to be the first to reach out for a match.

In 2012, Whitney Wolfe helped to co-create Tinder together with two other friends; Justin Mateen and Sean Rad, playing a major role in it becoming a viral sensation. In the capacity of vice-president of marketing, Whitney Wolfe contributed to it becoming popular as she introduced it to men and women in neighboring colleges where she was studying.

When she left Tinder after a sexual allegations suit, she came up with Merci. This was a social network that was dedicated to women only. However, she was approached by the Badoo founder to head the marketing office of the dating forum. Wolfe turned the offer down and told him about Merci. He was happy with the idea and he provided her with the funds and his technical team who would assist her in shipping and building it. In addition to this, she also had the authority to make decisions and control it creatively.

Whitney Wolfe tried to bypass the idea, however, her husband who was her boyfriend at that time encouraged her to accept the offer. Nonetheless, the new company would be an entity where 79% was Badoo’s, 20% to her and 1% to consultants Sarah Mick and Christopher Gulczynski. Bumble has proven to be really successful even without a development team.

In 2016, Bumble created the Bumble BFF feature that assists to expand the use and reduces the limitations of the app. The app allows users to find friends online with whom they connect with when they visit new cities or when they are on vacation.

Bumble competes in the market with giant dating app Match.com and Tinder that she helped create. However, it stands out as online abuse and harassment are minimally lower in comparison to its competitors. Bumble allows women who have received sexual violence on their site to block their perpetrators and report them to a customer service team. The company also has zero tolerance for the posting of genital photographs.

ABOUT WHITNEY WOLFE:
Whitney was born in Salt Lake, Utah and began entrepreneurship at an early age. She attended Southern Methodist University where she majored in International Studies. Whitney is married to Michael Herd who is a restaurateur. The couple had an extraordinary wedding at Villa Tre Ville, a spot neither of them had been to, sparking emotions of a surprise for them and their guests.

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